The Importance of Keywords

When you make a video or write a press release you usually have a section that you can fill in that’s called keywords. This section is very important and can make a big difference to whether people find your content or not. First I’d like to explain to you what keywords are. Keywords are the words that are typed into a search engine by an individual. For example, if I was to go onto Goole and type in something like how to make money online, these would be my keywords. Google will check its database using these keywords so everything online that has the keywords how to make money online in it should come up. I have an article on Goolge plus called earn money with paidoffers and when I go onto Google and search for earn money online, this article shows up in the search results because I have the words earn money in my title. Keywords are important because they drive traffic to your website. For example, if someone was interested in how to earn money online, they would type this into a search engine and get several pages of results. The person searching would then click on different websites that have come up that are related to earning money online. They can then find out from these websites different ways that they can earn money online. So my article I mentioned earlier which is on Google plus, would come up in the search results and people would then click onto it and read it, giving me traffic to my article. Keywords help you to get targeted traffic to your website. Targeted traffic is the type of traffic that you get when someone is looking for what you are offering. People wanting to find online opportunities would type this into a search engine and since you are looking for people to join an online opportunity, this would be targeted traffic for you. To find the best keywords for you to use you could think about what you would type in if you were searching for a particular thing on a search engine. What words would you type in if you yourself were looking for a business or product online? Using a phrase or a number of words as your keywords is better than using single words, using single words will bring up results that are irrelevant and broad.